Published: 15 September 2022
Meeting enterprise commitments requires sustainability to be embedded within the organizational culture. Executive leaders must identify and communicate behaviors that enable sustainability outcomes, and change systems, processes and practices to reinforce those behaviors.
Sustainability initiatives are often executed in a centralized team, and employees who are not directly tied to those initiatives do not understand how their work should change.
The lack of integration of goals into decision making, process and culture results in a strategy-to-execution gap for sustainability plans that inhibits progress.
When talk about sustainability is not followed by tangible engagement and results, leaders risk disillusionment of employees.
Executive leaders trying to create a culture of sustainability across the enterprise must:
Define behaviors that enable sustainability outcomes by using a From/To/Because model.
Identify barriers that prevent employees from changing their behaviors by evaluating
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