Published: 03 October 2022
Communications leaders invest significant time and effort in selecting the right public relations agency to help drive business and reputational impact. This research describes the current PR agency landscape, how their services are evolving and how they can support your objectives.
As increased demand continues for communications counsel across all functions of the business, communications leaders are leveraging PR agency partnerships more than ever.
Organizations rely on agency partners to supplement internal communications talent and skills gaps, address market-specific communications needs and provide data-driven, independent perspectives on the most challenging internal and external communications issues.
Demarcation lines across PR and marketing are increasingly blurry and require adaptable agency partnerships that flex to the individual needs of each client.
PR agencies are not exempt from the new public demands for clear corporate purpose and values that serve society in a productive way.
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