Published: 03 October 2022
Growing digital commerce revenue through third-party channel partners can be a challenge for many organizations. Digital marketing leaders should follow the three steps outlined in this research to assess the third-party commerce landscape, prioritize partner opportunities and execute effectively.
Accelerated digital marketing efforts, triggered by the pandemic, resulted in explosive growth in the use of third-party digital commerce channels as a solution to overcome revenue challenges.
The proliferation of third-party commerce led to fragmentation, resulting in huge disparities in third-party commerce capabilities and marketing resources being spread too thin across partners.
As a result, digital marketing leaders face challenges with inconsistent execution and outcomes in third-party digital commerce growth.
To drive third-party digital commerce growth, digital marketing leaders responsible for customer acquisition and retention should:
Assess third-party digital commerce growth opportunities by evaluating both the range of potential
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