Gartner Research

なぜリモートワーク・ポリシーを巡る対立によってブランドの評判が低下し、従業員の離職が深刻化するのか

Published: 21 October 2022

Summary

多くの企業がオフィスへの回帰を求めているにもかかわらず、企業内個人は引き続きリモートワークを希望している。CMOをはじめとする企業リーダーは、評判の失墜や人材の流出を招くことのないよう、世論を左右する状況の変化に応じて行動する必要がある。

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要約

主要な所見
  • これまでオフィスで働いてきた従業員 (デスク・ワーカーとも呼ばれる) の大半は、完全なリモートワークを希望しており、多くの雇用主のポリシーとの対立が生じている。

  • デスク・ワーカーは、現在の職にとどまるか、別の場所で新たな機会を模索するかという選択に、勤務形態が影響すると述べている。

  • 働き方に関する企業のポリシーは、ブランドや評判に関わる問題となっている。個人の大半は、リモートワークか対面での業務かという企業のポリシーが、その企業に対する考え方や行動に影響すると述べている。

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Analysts:

Eri Hariu

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