Published: 06 December 2022
Most organizations fail to connect with employees via social impact and DEI communications. Communications leaders can use this research to identify methods to involve employees in DEI messaging, ultimately improving connection, engagement and retention.
Communications leaders share information about organizational diversity, equity and inclusion (DEI) efforts to connect with employees, promote an inclusive culture, and drive engagement and retention.
Unfortunately, while 84% of employees see vocal, consistent communication about social impact (including DEI) from their employer, only 30% feel connected to the organization, according to the 2021 Gartner Corporate Social Impact Survey.
Involving employees in DEI campaigns is an effective way to create more compelling messaging that connects with employees’ personal experiences and priorities, ultimately increasing their intent to stay with the organization.
To improve employee connection, engagement and retention via DEI efforts, Communications leaders
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Analysts:
Communications Research Team
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