Gartner Research


Published: 20 December 2022



Included in Full Research


  • CEOは、投資家の優先課題にサステナビリティ (持続可能性) が含まれていると考えている。

  • CEOはサステナビリティを、永続的な変化であり、差別化の源泉であると考えている。

  • CEOは、持続可能なプロダクトへの投資を計画している。

  • インフレはサステナビリティにとっての逆風になる場合もあれば、追い風になる場合もある。



  • サステナビリティを盛り込んだビジョンの草案を作成する。ステークホルダーからのプレッシャーや、サステナビリティの直接的/間接的なインパクトに関するデータを提供する。サステナビリティのビジョンを1行で表す。

  • デジタル・テクノロジを活用する。デジタル・テクノロジがどのように重点課題にプラスのインパクトをもたらすかを明らかにする。排出量、原材料の採掘、アルゴリズムのバイアスなど、テクノロジの外部性 (副作用) を軽減する。

  • 価格感度の高い持続可能なプロダクトを提供する。トレーサビリティと透明性を通じて、持続可能なプロダクトのインパクトを証明する。

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Tsuneo Fujiwara

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