Gartner Research


Published: 26 December 2022



Included in Full Research


  • 不確実性が高まり経済的な逆風に直面している中、イノベーションの価値を実証することは、イノベーションへの投資を遅らせてリスクを軽減しがちになっている場合には特に困難になる。どのようなビジネス成果が望ましいかが分かっていても、そこに至るまでの道筋が見えない場合もあり、またその道筋を保証することもできない。

  • 初期のイノベーションと、ビジネス成果の実現には時間差がある。そのため、成果ベースまたはビジネス・ベースの評価指標 (ROIなど) の適用が遅くなりすぎて、リーダー層が有意義な介入を実施できない場合が多い。逆に、初期の評価指標で示される兆候は弱すぎることが多く、価値の指標として使用するのが難しい。

  • 有意義でタイムリーな評価指標を見つけることは困難であるため、イノベーション目標との関連性ではなく、測定の容易さから評価指標を選択し、それを使い続けるという落とし穴に陥る可能性がある。これは、意図しない行動結果をもたらす場合がある。



  • イノベーション目標を、新規または修正されたビジネス目標に適合させ、調整する。

  • イノベーションの価値を最適化するために、イノベーションの価値を示す評価指標に着目し、イノベーション・ポートフォリオのバランスを見直す。

  • 定期的かつ積極的に評価指標を見直し、適切な評価指標だけが残るように調整する。

To view the entire document, log in or purchase


Tsuneo Fujiwara

Access Research

Already a Gartner client?

Just stopping by?

To view this research and much more, become a client.

Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner research: Trusted insight for executives and their teams

What is Gartner research?

Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.

Gartner research is unique, thanks to:

Independence and objectivity

Our independence as a research firm enables our experts to provide unbiased advice you can trust.

Actionable insights

Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.

Proprietary methodologies

Our research practices and procedures distill large volumes of data into clear, precise recommendations.

Gartner research is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.

Tap into our experts

We offer one-on-one guidance tailored to your mission-critical priorities.

Pick the right tools and providers

We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.

Create a network

Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.

Experience Information Technology conferences

Join your peers for the unveiling of the latest insights at Gartner conferences.

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.