Published: 07 February 2023
When properly leveraged, free offers enable prospects to evaluate offerings and drive free users and their organizations to become buyers. However, if any key steps focused on enticing, enrolling and engaging customers are overlooked, these tools fail to deliver on their potential.
Often, free offers focus too heavily on volume over quality — enticing poor prospects and leading to wasted time, and resources trying to get them to sign up and/or engage in using the product or service.
All free offers are not the same, so failing to set expectations appropriately results in a poor experience for participants, and poor results for the provider and the participants.
Many providers leave the prospect to trial the offering on their own and miss out on opportunities to emphasize the offering’s value and help prospects to see how the solution could meet their needs.
To optimize
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