Gartner Research


Published: 15 February 2023



Included in Full Research


  • 企業は、従業員のオンボーディング、セールス・イネーブルメント、トレーニング、相互のつながり形成のために新興のメタバース・テクノロジを社内に導入し、よりイマーシブでコラボレーティブなエクスペリエンスを提供することを計画している。こうしたテクノロジを、Gartnerは「イントラバース」と呼んでいる。

  • 高等教育機関のCIOは、新興のメタバースの利用を模索し、「メタバーシティ (Metaversity)」(メタバース上のキャンパス) を設置することでオンラインの学習エクスペリエンスを強化している。

  • 小売/消費財企業は、メタバースやWeb3のテクノロジを活用することによって、トークン化された新しいプロダクトやサービスを導入する機会をうかがっている。

  • メタバースは、顧客や従業員、見込み顧客、学生、サプライヤーを対象とするコミュニケーションやサポートを、デジタル・ヒューマンなどのメタバース・テクノロジを組み合わせて提供するための新たなモデルを創出している。



  • 地理的に分散した従業員や学生、顧客を仮想世界に集合させ、参加者同士が関わることができるようにする。

  • トークン化されたデジタル/物理資産に基づく革新的なビジネスモデルから生まれる新たな収益をモデル化し、算出された予測を使用して、メタバースの機会に対するステークホルダーの賛同を得る。

  • メタバースのイニシアティブについて、顧客や消費者、ステークホルダーと信頼関係を築く。そのためには、チャットボットや会話型AI (人工知能) のイニシアティブを取り入れてデジタル・ヒューマンを作成することで、人間味を加える。

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Tadaaki Mataga

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