Gartner Research

Vodafone Profits From Economies of Scale

Published: 17 September 2003

ID: G00117268

Analyst(s): Nigel Deighton, Stephanie Baghdassarian , Nick Jones


Vodafone is a multinational mobile operator that uses its size and influence to good effect when buying network infrastructure and creating new products. Our overall rating is positive.

Table Of Contents
  • Introduction
  • Corporate Viability
    • Strategy — Rating: Positive
    • Financial — Rating: Positive
    • Marketing — Rating: Caution
    • Organization — Rating: Caution
  • Market Offerings
    • Products and Services in Europe
    • Products and Services in North America
    • Products and Services in Japan
  • Network Technology
    • Europe (2G and 2.5G) — Rating: Positive
    • Europe (3G) — Rating: Caution
    • North America — Rating: Positive
    • Japan — Rating: Caution
  • Customer Service and Support
    • Europe — Rating: Promising
    • North America — Rating: Caution
    • Japan — Rating: Caution
  • Gartner Dataquest Perspective
    • Gartner Dataquest Recommendations

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