Published: 20 February 2023
When a vision or mission is too ambiguous to act on, technology product leaders create an ambition to guide their strategy. An ambition expresses what a company wants to become in the future to its customers, the market and itself, and helps to avoid lurching from one ad hoc decision to the next.
The pace of change in high tech creates questions faster than answers that require having a view of the future.
An ambition is more specific than a vision or mission while being more aspirational and informal than a strategy/revenue plan.
Generating an ambition brings leaders together to develop a shared point of view on longer-term goals, customers, capabilities and the actions required to realize those goals.
An ambition is an effective tool for mobilizing a high-tech organization as it provides a North Star for guiding decisions and actions.
High-tech product leaders setting strategies and practices for the greatest revenue growth
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