Published: 20 February 2023
When a vision or mission is too ambiguous to act on, technology product leaders create an ambition to guide their strategy. An ambition expresses what a company wants to become in the future to its customers, the market and itself, and helps to avoid lurching from one ad hoc decision to the next.
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The pace of change in high tech creates questions faster than answers that require having a view of the future.
An ambition is more specific than a vision or mission while being more aspirational and informal than a strategy/revenue plan.
Generating an ambition brings leaders together to develop a shared point of view on longer-term goals, customers, capabilities and the actions required to realize those goals.
An ambition is an effective tool for mobilizing a high-tech organization as it provides a North Star for guiding decisions and actions.
High-tech product leaders setting strategies and practices for the greatest revenue growth
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