Gartner Research

CRM in France: A Market Appraisal and Overview

Published: 29 September 2003

ID: G00117585

Analyst(s): Ed Thompson , Jim Davies , Tom Berg


Because companies in France are at varying levels of maturity in their customer relationship management efforts, confusion in the marketplace abounds regarding which vendors to use. This Strategic Analysis Report examines the many vendors and assesses their offerings.

Table Of Contents
  • Management Summary
  • Introduction
    • Should Enterprises Be Investing in CRM at All?
    • Key Issues Facing French CRM Managers
    • What Do the Economics of the French CRM Market Look Like?
    • How Mature Are French Organizations' CRM Initiatives?
  • CRM Education
    • The Eight Building Blocks of CRM
    • Which Building Blocks Are More Difficult to Master?
    • What Is Hot in CRM?
  • Alignment and Readiness
    • Is the Enterprise Aligned and Ready for CRM?
  • Technology and Application Selection
    • Who Are the Active CRM Vendors in France?
    • How Big an Impact Do the Local CRM Vendors Have?
    • What Vertical Solutions Are Available in France?
    • What Will Be the Impact of Microsoft CRM?
    • What Selection Criteria Should Enterprises Use?
    • How Do Enterprises Buy?
    • What Functional Areas Should Enterprises Prioritize?
    • How Appropriate Are the Active CRM Vendors?
    • Which Service Providers Can Help With CRM Initiatives?
  • Implementation and Ongoing Improvement
    • What Is ROI and How Can It Be Measured?
    • What Can Be Learned From Others?
  • Description of Associated Departments Within Gartner
  • Vendor Profile Tables
  • Acronym Key

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