Gartner Research

Future Telecom Access Strategies Will Rely Heavily on Bundling

Published: 16 October 2003

ID: G00117745

Analyst(s): Andrew Chetham

Summary

In Asia/Pacific's most competitive markets, bundling is playing a role in maintaining customer loyalty, building market share and encouraging end-user acceptance of new services.

Table Of Contents
  • Executive Summary
    • Access Under Pressure
  • Access: The New Hong Kong Battleground
    • PCCW Fights Back
    • Pay TV
  • Hong Kong Broadband — A Disruptive Force?
    • Poles Apart or Perhaps Not?
  • Advanced Bundling in Australia
    • SingTel's Wireless LAN Strategy
  • Dataquest Perspective
    • Full-Service Carriers Better-Positioned
    • Bundling to Improve Profitability on Low-Cost Infrastructure
    • Pricing the Bundle
    • Protecting the Fixed Market
  • Glossary of Terms

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