Gartner Research

Study Consumer Behavior to Sell More Broadband

Published: 05 December 2003

ID: G00118525

Analyst(s): Bhawani Shankar


To make a lasting success of consumer broadband services, providers need more detailed knowledge of customers and their buying patterns. Services tailored to the needs of specific types of user will increase revenue.

Table Of Contents
  • The "Customization" Illusion
  • Mass Market, Big Complexity
  • The Value in Value-Added Services
  • The Way Forward
    • A Consumer Brand Culture
    • Look Beyond the Telecom Cost Center
  • Bottom Line

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