Gartner Research

CRM in Italy: Key Figures and Trends

Published: 04 February 2004

ID: G00119498

Analyst(s): Alexa Bona , Fabrizio Biscotti , Thomas Topolinski , Jim Davies , Daniela Sepulcri

Summary

Italians spend little on IT, and customer relationship management has yet to flourish. Businesses invested only $65 million in CRM software in 2002, and global and local vendors alike will find it hard to increase sales.

Table Of Contents
  • CRM in Italy: Key Figures and Trends
    • Executive Summary
    • CRM Software Market in Italy
    • CRM Software Vendors
    • CRM Market Segments
    • Market Description
    • Key Trends for 2004
    • Gartner Dataquest Perspective
    • Recommendations
    • Recommended Reading
  • Appendix A New License Revenue vs. Intent to Implement

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