Gartner Research

CRM in Italy: Key Figures and Trends

Published: 04 February 2004

ID: G00119498

Analyst(s): Alexa Bona , Fabrizio Biscotti , Thomas Topolinski, Jim Davies , Daniela Sepulcri


Italians spend little on IT, and customer relationship management has yet to flourish. Businesses invested only $65 million in CRM software in 2002, and global and local vendors alike will find it hard to increase sales.

Table Of Contents
  • CRM in Italy: Key Figures and Trends
    • Executive Summary
    • CRM Software Market in Italy
    • CRM Software Vendors
    • CRM Market Segments
    • Market Description
    • Key Trends for 2004
    • Gartner Dataquest Perspective
    • Recommendations
    • Recommended Reading
  • Appendix A New License Revenue vs. Intent to Implement

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.