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Published: 05 April 2023



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  • マーケットプレース (B2CとB2Bの両方) は、販売する側導入も購入する側採用も大幅に増えているが、詐欺などの非倫理的行為との闘いに関する課題が深刻化している。

  • 不安定な経済情勢や迫り来逆風により、アーキテクチャ・モデルの効率と将来的保証は、「あると良いもの」から「存続に不可欠なもの」へと引き上げられている。

  • より困難な販売環境の可能性が想定されるようになったため、企業はAIなどのテクノロジによって生産性と成約率を高めることを目指している。



  • マーケットプレース内の販売を監視し、倫理的な振る舞いを実現するベスト・プラクティスやテクノロジを採用することで、売り上げに重点的に注力する。

  • コンポーザブルなモジュール型テクノロジと、必要なスキルセットを獲得するとともに、堅牢なガバナンス・モデルによってその効果的な導入と利用を実現することで、費用対効果を向上させる。

  • AIの新たなユースケース (営業担当者向けの仮想アシスタント [VA] など) を探求することで、費用対効果と営業担当者の効率を改善する。それが、経済的な逆風に対抗する、売上増とコストの卓越性につながる。

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Kensuke Kawabe

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