Published: 05 April 2023
To meet customers’ needs for more sophisticated hyperautomation, leading software providers add complementary solutions to portfolios, resulting in complicated buying experiences. To improve upsell revenue opportunities, tech CEOs must develop transparent, predictable pricing and packaging bundles.
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Few tech CEOs understand the various pricing models used across the hyperautomation (HA) enablement software landscape, thus leading to contradictory messaging, disjointed sales strategies and limited growth.
Customers become frustrated by the different pricing models and metrics of HA enablement solutions, which can result in longer sales cycles and lost opportunities.
The vendors struggling to grow revenue from existing customers often lack clear pricing and packaging strategies that align with customers’ need to scale HA capabilities.
Tech CEOs optimizing their product, pricing and packaging strategy in HA software markets must do the following:
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