Published: 12 April 2023
Conversational AI investments are expected to remain level through growing economic uncertainty, reflecting the market’s high growth and rapid innovation. Product leaders must create capability roadmaps that meet customer demand and anticipate the growing need for competitive differentiation.
Investment into virtual assistant (VA) and natural language processing (NLP) technologies are expected to remain steady over the next year, despite the economic downturn.
The top key performance indicators (KPIs) for VA/NLP investments are customer acquisition and revenue growth, underscoring the market’s high-growth potential.
The VA/NLP market is crowded, with companies investing in core AI technologies, more advanced AI-enabled features, and anthropomorphizing technologies to differentiate their offerings from the competition.
To leverage the impact of emerging technologies and trends on products and services, product leaders investing in conversational AI technologies should take these steps:
Improve the intelligence and performance of
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