Published: 12 April 2023
B2B buyers are increasingly time-starved and reluctant to meet with salespeople or watch your webinar, even if they are an existing customer. Revenue and retention leaders can overcome this challenge by designing offers that are so valuable that customers feel compelled to accept them.
Seventy percentof B2B sellers report that gaining access to prospects and customer stakeholders is a challenge for them when selling virtually.
High-value offers are the most effective way to break through digital fatigue to engage prospects and book meetings with key stakeholders that lead to new revenue opportunities.
A high-value offer must have both high relevance and high exclusivity for the target audience; otherwise it is just “average.”
Revenue and retention leaders looking to increase pipeline in support of customer-led growth strategies should:
Increase engagement with prospects and customer stakeholders by assembling a cross-functional team of go-to-market (GTM) stakeholders to formulate
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