Gartner Research

GSI Commerce Uses CRM to Drive Online Sales

Published: 19 March 2004

ID: G00120183

Analyst(s): Adam Sarner

Summary

By blending far-flung data, and with new ways to target campaigns, measure success and build customer loyalty, GSI proves that innovation, teamwork and follow-through are key to successful customer relationship management.

Table Of Contents
  • Problem
  • Objective
  • Approach
  • Results
  • Critical Success Factors/Lessons Learned
  • Key Issues

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