Published: 25 April 2023
To engage finance professionals effectively, product leaders must understand the wider business context in which finance leaders are operating. Use these top finance storylines to better align messaging to the business needs that are generating technology buying intent.
This year, the three biggest storylines grabbing attention of finance leaders are:
Achieving financial performance during market uncertainty.
Improving finance workforce management and the employee experience.
The growth of finance’s role in data and analytics (D&A) strategy.
For product leaders looking to adjust their tech buying behavior:
Anchor go-to-market messaging to outcome-focused, customer-centric storylines that are informed by big-picture trends and triggers producing technology buying intent.
Engage finance leaders by demonstrating an empathetic, expert understanding of their business situation, and a self-awareness of where your solution(s) fit in the finance technology stack.
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