Published: 25 April 2023
To meet the unusual industry challenges due to rapid changes in the retail landscape, organizations must adapt their customer value propositions and technologies. Retail strategy leaders can use this research to discover capabilities required to implement their unified retail commerce strategies.
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The inability to understand customer expectations and behaviors is a key gating factor in the execution of a successful unified retail commerce strategy.
A winning customer experience strategy is founded on the ability of empowered associates to deploy critical skills enabled via a digital workplace.
The comprehensive, sustainable and scalable capabilities retailers need for competitive advantage — the “must-haves” in a fast-changing environment — require collaborative ecosystems.
Retail strategy leaders working toward retail digital transformation and innovation should:
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Corporate Strategy Research Team