Published: 27 April 2023
Product analytics technology can measure feature usage and provide insights to improve product adoption. To optimize use for customer marketing, product leaders should leverage analytics and in-app engagement capabilities to support use cases for adoption, advocacy, retention and expansion.
Product leaders who are responsible for customer life cycle marketing may lack awareness of product analytics software because they may not be included in the selection process for acquiring these tools.
Consequently, product leaders in marketing who are not partnering closely with product management and customer success teams may not understand how feature usage data can support customer marketing programs.
Product leaders in marketing may struggle to effectively use engagement and messaging capabilities to deliver timely and relevant content that improves customer success at various stages of the owning journey.Consequently, product leaders may overload or annoy users with messaging
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