Published: 02 May 2023
Multiple rapid shifts in retail are leaving retailers struggling to create a unified user experience that traverses online and offline channels. CIOs should create customer behavior models and remove barriers to real-time data migration to profit from unified retail commerce investments.
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Regardless of touchpoint, customers expect retailers to operate a unified commerce strategy to sustain excellent experiences through flexible and rapidly composable interactions.
Retailers are struggling to create a unified user experience that traverses easily between traditional online and offline channels.
Barriers to accessing rich real-time data to optimize operational decisions are negatively impacting retailers’ profitability.
To effectively unify the front- and back-ends of organizations, retail CIOs should:
Define unified retail commerce (URC) by developing a customer process framework that facilitates seamless convergence of digital and physical channels, and provides deep levels of immersion across all touchpoints.
Collaborate with executive management
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