Published: 03 May 2023
Digital business units are innovating with digital twins to bring business process insights and new business models and experiences. Digital twin product leaders should capitalize on how digital business units contribute to disruption by focusing on a narrow set of markets and business outcomes.
Major asset manufacturers are launching digital business units. These units are subject matter experts in their domains and oftentimes have team members with experience building physical plants and infrastructure. However, these units are still developing their information technology and digital twin portfolio, and often lack critical technical, marketing and sales skills.
While digital-twin-enabling technologies leverage a broad range of solutions — from IoT to analytics to 3D and more — it is the business problem and opportunity that determines what types of technologies the product leader uses.
Current digital twin offerings are highly customized to the enterprise’s environment due to
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