Gartner Research

Gartnerのマジック・クアドラント:市場およびベンダーの評価手法

Published: 08 May 2023

Summary

Gartnerのマジック・クアドラントは、市場の方向性、成熟度、および市場参入しているベンダーに関する知見を視覚的に表したスナップショット (定点観測した結果を図示) と併せて、深く掘り下げた分析や取るべきアクションを示すものである。Gartnerの方法論を理解することで、テクノロジ/サービス・プロバイダーの選択やベンダーとの関係管理の一助とすることができる。

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要約

主要な所見
  • Gartnerのマジック・クアドラントは、緻密に構造化された方法論に裏付けられた、事実に基づく厳格な分析をベースにしている。

  • マジック・クアドラントを自社内でどのように理解して解釈するかが重要である。そういった理解や解釈によって、自社固有のビジネス/テクノロジのニーズに基づき、市場分析を最大限に活用できる。

推奨事項

マジック・クアドラントのリサーチ方法論とその使い方を深く知るために、以下を実践する。

  • 本リサーチノートと実際に発行されている各市場のマジック・クアドラントや関連するクリティカル・ケイパビリティを併読して、市場/ベンダー分析の方法論上の背景を把握する。

  • プロバイダーを選定する際のリストを絞り込むためにマジック・クアドラントを活用する。ただし、意思決定の根拠をマジック・クアドラントの評価のみとしてはならない。

  • Peer Insightsやその他のリサーチノートも確認することで、市場やプロバイダーの情報をさらに詳しく調べる。

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Analysts:

Hideaki Horiuchi

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