Gartner Research


Published: 10 May 2023



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  • 数字业务的加速发展和更高的风险偏好,持续推动企业机构不断扩展D&A项目组合,但数据和分析治理方法往往不完善,甚至完全不存在。因此,D&A职能部门面临着巨大的压力,因为他们为实现企业目标而进行的努力眼看就要失败。

  • D&A领导者发现,改进数据和分析治理的业务论证往往难以令人信服,因为其业务论证通常是技术性的,十分复杂,并且以数据和分析为中心,使业务利益相关者感到难以理解,无法将论证内容与业务关联起来,从而不感兴趣。



  • 采取五个步骤,重点关注问题、影响、提案、方法和财务状况,提高业务论证的成功率。

  • 将治理提案与D&A战略和运营模式挂钩,使业务利益相关者能够理解治理提案的价值和目的。

  • 通过故事描述数据与成果的关联,争取关键利益相关者对业务论证的支持。重点在于调动他们的兴趣和思考,从而激发行动。

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Saul Judah

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