Published: 11 May 2023
Gartner research shows that product marketers and their CMOs at tech companies are often aligned on critical priorities but not aligned in their ability to solve challenges. To show impact, product marketers must ensure alignment with CMOs by acknowledging and prioritizing key challenges to solve.
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In the Gartner 2022 Product Marketing Branded Role Study, there is alignment between CMOs and product marketers in tech companies as to which marketing areas are the most critical to solve. These include areas such as product differentiation and messaging, better segmentation and understanding of buyer profiles and processes, and introducing and optimizing customer marketing.
A great deal of disparity exists, however, in the level of confidence between CMOs and product marketers in product marketing’s ability to solve those critical challenges, with CMOs exhibiting far less confidence in product marketing’s ability than product marketers. This disparity can lead
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