Published: 11 May 2023
Innovators are using digital twins to help build new products, provide new business visibility, and create new experiences and business models. Product leaders must build offerings and strategies to keep up with or surpass digital twin innovators in order to remain competitive and gain market share.
Digital twins are aligned to specific enterprise business issues, such as asset uptime, supply chain management or operations management. This favors tech providers with targeted market domain expertise.
Most complex enterprise business issues require a portfolio of technical capabilities, requiring not just strong integration capabilities from the tech provider, but also prebuilt templates with connectors to the most likely third-party vendor systems of record in their market.
Too many technology providers focus on technology-based benefits of their digital twins, even as enterprise customers increasingly focus on the business outcome.
Product leaders discovering and building innovative digital twin offerings should:
Facilitate sales
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