Published: 11 May 2023
Partnering with Google Cloud can increase revenue and visibility for technology and service providers, but it also presents distinct challenges. Product managers seeking to maximize the value of the Google Cloud Partner Advantage program can benefit from the findings of our recent partner survey.
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The Google Cloud Partner Advantage program is the youngest of the leading three hyperscale cloud service provider (CSP) partner programs. Google, however, has begun a growth and maturation phase of their partner program and has considerably improved the Google Cloud marketplace.
Eighty-one percent of survey respondents are satisfied with Google’s partner program, with only partner finder value and visibility into opportunity pipelines being close to not meeting their expectations.
Lead sharing is still the top benefit, and investing in a program with no significant return continued to be the top concern of Google Cloud partners in the 2022 survey (similar
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