Published: 11 May 2023
Partnering with Amazon Web Services can increase revenue and visibility for technology and service providers, but it also presents distinct challenges. Product managers seeking to maximize the value of their AWS partnership can benefit from the findings of our recent partner survey.
Amazon Web Services (AWS) is the market leader in cloud infrastructure and platform services. As such, AWS attracts thousands of partners, making it difficult to stand out with a unique position in the market.
Overall satisfaction with the AWS partner program was down 7% in this year’s survey over last year’s. AWS partners again cited lead sharing as the most important program benefit, but certifications and validations replaced resell and distribution revenue programs as the second most important.
The top concerns of AWS partners in the 2022 survey continued to be investing in a program that might not produce acceptable
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Analysts:
Craig Lowery, Mike Dorosh, Brandon Medford, Fernando Pereiro, Rene Buest
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