Published: 11 May 2023
Partnering with Microsoft can increase revenue and visibility for technology and service providers, but engaging successfully presents distinct challenges. Product managers seeking to maximize the value of Microsoft Azure’s partner program can benefit from the findings of our recent partner survey.
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Microsoft Azure has a large partner ecosystem, with thousands of partners and badges issued among the specializations and Azure Expert Managed Services Provider (MSP) partner programs. Standing out among the crowd can prove challenging.
Most respondents to our survey who are members of the Microsoft Cloud Partner Program (MCPP)were satisfied that their involvement meets or exceeds their expectations, particularly citing the quality and availability of sales collateral and the value of the partner portal.
For Azure partners, the value of the partner finder to customers and the level of visibility into opportunity pipelines are significant concerns, followed by the Azure
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