Published: 15 May 2023
TSPs looking to maximize their go-to-market resource allocations for private 5G for industrial manufacturing must engage and convince several stakeholders during the sales process. This research helps TSP product leaders focus their go-to-market strategies around the key enterprise roles involved.
Despite increasing adoption of private 5G in the manufacturing industry, technology and service providers (TSPs) face difficulties in identifying key influencers and their specific needs in the buying process.
The final decision of private 5G procurement is primarily influenced by the CEO, P&L center leaders or business unit leaders, CIO, and CTO, each having distinct responsibilities and expectations.
Security leaders play a minor role in the final decision process for private 5G in the industrial manufacturing industry, but their buy-in remains essential for project acceptance.
Develop tailored engagement plans, instead of using generic materials, for key decision-making
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