Published: 18 May 2023
Employer and group reporting on medical costs, health status and customer engagement is a competitive differentiator for payers in the commercial group market. This research provides healthcare payer CIOs with data storytelling practices they can deploy to drive revenue growth and retention.
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The periodic reports that employer and group purchasers receive from payers are the best objective evidence and independent of employee feedback on products and services purchased. However, these reports are notoriously dense, unactionable and uninteresting.
Some payers are slowly improving their group purchaser reporting capabilities due to pressure from dissatisfied employer groups and critical benefit consultant organizations.
While employer and group reporting historically rises and falls on the priority list for purchasers, it is a high priority right now and could make the difference in winning or retaining business.
U.S. healthcare payer CIOs advancing healthcare and life science digital optimization and
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