Published: 24 May 2023
Initial use cases in training and collaboration, entertainment, and retail highlight the potential value of the metaverse. To achieve early success, product leaders with metaverse-aligned offerings should prioritize use cases that highlight increased engagement and improved efficiency.
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Training is currently the most impactful use case for metaverse solutions, with clear and measurable ROI in the form of knowledge recall and retention.
Entertainment focused offerings, particularly gaming, contain features & functionality associated with a mature metaverse, with many possibilities in terms of monetization and ability to scale.
Successful retail implementations are focused on enhancing current shopping experiences with 3D assets and augmented reality to drive increased marketing, customer engagement, and sales conversion.
Product leaders investing in emerging metaverse technologies should:
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