Gartner Research

设计并实施有效的D&A运营模式,推动实现业务成果

Published: 31 May 2023

Summary

数据和分析运营模式必须与推动其发展的战略紧密结合。数据和分析领导者应升级企业的战略和运营模式,以确保在颠覆性市场条件下实现动态业务成果。

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概述

主要发现
  • 数据和分析战略常常与旨在交付战略的运营模式相脱节,这会导致运营成本和业务风险暴露的增加,并造成业务价值承诺无法兑现。

  • 运营模式通常以技术为中心,仅关注项目交付,不包含基于业务成果的治理模式。

  • 数据和分析领导者往往认为,其所采用的数据和分析运营模式是唯一的,而未能考虑到那些已嵌入业务职能中、有时会相互冲突的数据和分析运营模式。

建议

为了建立与数据和分析战略紧密结合的有效运营模式,数据和分析领导者应:

  • 明确所需的数据和分析资产、如何有效治理这些资产,以及这些资产需要支持哪些决策,从而确定数据和分析生态系统的范围,为现有和计划中的利益相关者成果提供支持。

  • 确定数据和分析项目路线图中的优先项目,优化企业机构和人员,确保获得可持续资金。

  • 采用一致的架构设计模式,并明确指导原则,从而部署合适的数据和分析赋能技术和平台。

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