Published: 31 May 2023
The core capabilities demanded of marketing operations leaders have become more concrete as the role has matured. CMOs can leverage Gartner’s analysis of the most commonly sought capabilities to guide the development of their marketing operations function and leadership.
The need for marketing operations (MarOps) talent has grown 200% as CMOs turn to MarOps to improve the value of marketing.
Five core capabilities are sought in MarOps leaders: marketing technology, talent and stakeholder management, campaign operations, measurement and data analysis, and process transformation.
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Marketing Research Team
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