Published: 01 June 2023
Digital marketing leaders often face the challenge of crafting paid and organic social strategies in the face of rapidly evolving consumer behaviors and social channel capabilities. Use this research to develop an agile, robust and relevant social content pipeline that meets consumers in the moment.
New social platforms, content formats and constant algorithm changes make creating social content challenging. This results in ineffective, easily outdated content strategies and dissonant customer experiences.
Many marketers lack the agility to quickly create content that resonates with customers and fail to meet their needs along the journey.
Marketing leaders lack a robust content strategy that contains both evergreen content and the ability to meet the demands of quick-turnsocial content driven by mobile interaction and always-on social engagement.
To successfully manage social marketing content:
Optimize your existing content by using performance data and real-time feedback to get the most from your
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