Published: 02 June 2023
This profile examines the performance metrics for Adobe as reported by GRB members in the 2023 Supplier Performance Review (SPR) survey.
Adobe joined our survey’s list of most rated companies in 2022, indicating that the company’s suite of products aimed at digital creators is expanding the company’s strategic relevance beyond traditional graphics design tools.
The company recently released Firefly, a suite of creative tools using generative AI to produce high-quality images and text effects. In a nod to data privacy and uncertainty about the unintended consequences of AI, Firefly will include a “do not train” tag that will prevent the tool from using content with the tag from being included in training data.
During the first quarter of 2023,
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