Published: 08 June 2023
This new wave of Maverick research from the Gartner Futures Lab reflects the fact that uncertainty is certain. It urges you to grow your business by trying new business models that account for evolving relations between humans and technology, and by taking inspiration from unusual analogies.
A recent Gartner survey identifies a cohort of high-growth companies — those that expect to grow their revenue by 10% or more in the current fiscal year. They steer a path through periods of market turbulence by looking for what is new and different.
High-growth companies are significantly more likely to identify fresh opportunities for growth by experimenting with new business models and ideas and by drawing analogies with other industries.
This wave of Maverick research aims to help executives identify what is new and different. It challenges conventional wisdom and delivers breakthrough, disruptive and sometimes contradictory ideas.
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Analysts:
Lizzy Foo Kune, Marty Resnick, Frank Buytendijk, Daryl Plummer
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