Gartner Research

5 Practices to Raise Capital and Improve Fundraising Success for Tech CEOs

Published: 08 June 2023

Summary

Tech CEOs are often challenged when fundraising to get investors over the finishing line. Adopt the five practices outlined in this research to prevent wasted time with the wrong investors and to improve fundraising success, streamline the process and allocate more time to growing the business.

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Overview

Key Findings
  • Communicating with investors distracts CEOs from driving the business, and targeting the wrong investors can waste tech CEOs’ time and add months to the fundraising process.

  • Pitch decks are often not created with a specific investor in mind, resulting in missed opportunities.

  • Getting investors over the finish line is difficult as many investors do not respond to outreach or do not want to do the heavy lifting of due diligence, especially when dealing with multiple investors and lawyers.

Recommendations

Tech CEOs who are fundraising for corporate development and growth strategy but may not have considerable experience with raising capital must:

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