Published: 12 June 2023
Social media advertising commands the largest portion of marketing budgets among online channels, yet digital marketing leaders struggle to optimize ads for individual platforms and measure success. Use this research to guide planning, understand platforms and leverage advertising best practices.
Fifty-one percent of marketing leaders report that one of their most pressing problems in 2023 lie in the inability to measure marketing impact on business outcomes, a challenge echoed by digital marketing leaders when measuring social media advertising’s impact.
Among social platforms, Youtube and Facebook command the largest monthly active user base, making them suitable for brand awareness and reach driven campaigns. Meanwhile, YouTube and TikTok lead in daily time expenditure, signaling strong consumer engagement capabilities that can drive performance against ad and brand recall objectives.
Forty-five percent of the top 348social ads by impressions ran on Facebook
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