Published: 14 June 2023
CDAOs are challenged with communicating the value of D&A to stakeholders who don’t always speak in the language of D&A. To better communicate the business value of D&A to stakeholders across the organization, CDAOs should use a trilogy of business terminologies: D&A, finance and business outcomes.
CDAOs are often challenged by the perception that their strengths are in driving operational efficiencies rather than as strategic transformation enablers.
Digital transformation is viewed as strategic, but data and analytics (D&A) is often regarded as either a subpar or parallel effort rather than as a critical enabler of business value.
CDAOs often struggle to communicate the benefits of their initiatives to other executives and business peers because they are not utilizing the languages of D&A, finance and business outcomes.
CDAOs seeking to communicate the strategic value of D&A to other executives and business peers should:
Align and map D&A initiatives
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