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Published: 19 June 2023



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  • 組織がデータ活用に取り組み始めると、やがて必要とするデータの収集に手間がかかることに気付くが、多くの場合その解決の糸口をテクノロジに求めている

  • データ/アナリティクス (D&A) の専門組織などは、データ活用にはガバナンスが必要であると気付いているが、それをどのように定め、どう運営していけばよいか分からずにいるケースが散見される

  • 部門のサイロを壊すことが難しいため、局所的なデータしか活用できず、全社的なデータ活用の成果を示すことに苦労しているD&Aリーダーが多く見られる。



  • 目的に沿ったデータを探し、利用上の注意事項などの理解を支援する「データ・コンシェルジュ」を設置し、人的サービスを提供する。

  • データ・コンシェルジュには、単にデータを提供する役割けでなく、ビジネス現場でのデータの使われ方や成果に関するフィードバックを得ることで利用者の動きを把握し、ガバナンスの問題を未然に防ぐ、監視役としての機能も担わせる

  • フィードバックから得たデータ活用の成果をデータ・コンシェルジュ同士で共有する体制を整える類似する要望に対して、成果を横展開する伝道師の役割も担わせることで、組織のデータ活用を円滑化する。

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Tatsuya Ichishi

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