Published: 19 June 2023
The security market is growing, but established vendors, offerings, business models and market boundaries are being disrupted. Technology general managers responsible for security offerings’ growth must factor the opportunities and threats of these disruptions into their growth strategies.
Many legacy security markets are under tremendous disruptive pressures to evolve, including vulnerability assessment, identity and access management, network firewalling, network intrusion detection and prevention systems, network access control, secure web gateways, and others.
Traditional lines between security markets are blurring with the shift to hybrid work, hybrid applications, and hybrid cloud and edge architectures.
Buyers want fewer security vendors and want to rationalize the large number of disparate and overlapping security controls they have in use.
AI, ML, big data analytics and generative AI techniques can be used to help buyers do more with less and scale their limited resources
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