Published: 20 June 2023
High-tech product leaders recognize that the sources of competition between companies is changing. In response, Gartner is in the process of expanding our coverage to reflect these changes as markets move from IT services to digital technology & business services.
High-tech product leaders recognize that the evolution and expansion of services require new market definitions based on the following:
The information, technology and business model innovations expand the range of services and workforce skills beyond a traditional IT focus into digital content and marketing design and product engineering.
Buyers of these services continue to include more business buyers, seeking business outcomes and applying technology in new areas.
Multiple providers in the IT services market have expanded their scope of services to capture expanding market opportunities by adding or acquiring and then scaling specialized groups.
New entrants outside of
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