Gartner Research

Drive Organizational Change Through Dynamic Stakeholder Engagement

Published: 21 June 2023

Summary

Driving change adoption and achieving transformational outcomes are highly dependent on identifying and influencing key stakeholders. Strategic portfolio leaders leading transformation can use this guide to drive change adoption by employing dynamic stakeholder engagement strategies.

Included in Full Research

Overview

Key Findings
  • Stakeholder engagement is often treated as a static activity and not revised as the organizational change unfolds, which can leave stakeholders misengaged at different points of the transformation.

  • Stakeholder engagement is often left to an unstructured approach that relies heavily on leadership “gut” feeling, which leads to subpar analysis and inconsistency.

  • Many organizations approach stakeholder engagement with a one-size-fits-all approach developed from a singular perspective, leaving influential stakeholders feeling overlooked or undersupported.

Recommendations
  • Make stakeholder analysis an ongoing and dynamic process by utilizing a trigger-based approach to reassess stakeholder engagement.

  • Establish a structured approach to stakeholder analysis and engagement by

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