Gartner Research

The One-Page Product Launch Plan for Tech CEOs

Published: 26 June 2023

Summary

The product launch process is fraught with common communications-related pitfalls that can delay or disrupt a launch. Tech CEOs must prioritize the right objectives for launch messaging and content, and leverage a “launch plan on a page” template to ensure launch success.

Included in Full Research

Overview

Key Findings
  • One of the most common reasons for an unsuccessful product launch is lack of internal clarity on the objective or purpose of the launch.

  • Increased numbers and complexity of product launches for a given provider can expose gaps in collaboration and alignment among internal stakeholders supporting the launch.

Recommendations

Tech CEOs responsible for product launches should:

  • Communicate the launch objective by categorizing launch types, objectives and activities.

  • Use a “launch plan on a page” template to align internal teams on the launch objective and content priorities.

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Analysts:

Arthur Villa Rahim Kaba

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