Published: 26 June 2023
Customer advocacy is a critical enabler of high growth. Strong customer advocacy programs allow tech CEOs to generate success stories, testimonials and data that help win deals by establishing credibility, scaling “word of mouth” recommendations and showing prospects relatable examples of success.
Many tech CEOs have no formal customer advocacy programs in their go-to-market strategies. Ad hoc approaches deliver inconsistent results and fail to substantially increase sales and marketing effectiveness.
Most companies focus on the acquisition of “one off” references and the creation of individual content assets. This results in disjointed messaging and fails to consider the program as a continuous process.
Customer advocacy efforts can be perceived as intangible; their contribution and impact on sales effectiveness go unnoticed and unmeasured.
To establish a strong customer advocacy program that supports retention and drives higher growth by improving marketing and sales execution, tech CEOs
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