Published: 26 June 2023
CMOs struggling to solve execution problems often turn to quick, role-based hiring or reorganization tactics. Instead, they should build the adaptive capabilities, capacity and structure necessary to successfully execute marketing strategy not only today but tomorrow.
CMOs, met with unprecedented talent challenges, are reevaluating their org structures to attempt to create order from chaos.
CMOs are jumping between the extremes of full-scale reorganization or isolated, role-based hiring tactics to alleviate short-term pressures.
CMOs who focus solely on capabilities or capacity driven by immediate needs miss a chance to build more adaptive organizations for the long term.
To build an adaptable marketing organization that effectively executes against strategy, CMOs must:
Identify gaps in needed capabilities to deliver on strategic priorities.
Source capabilities and roles based on how they create value.
Align capabilities to the organizational structure.
Evaluate the impact of subsequent
Clients can log in to view the entire document.
Analysts:
Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.
Our independence as a research firm enables our experts to provide unbiased advice you can trust.
Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.
Our research practices and procedures distill large volumes of data into clear, precise recommendations.
We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.
We offer one-on-one guidance tailored to your mission-critical priorities.
We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.
Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.
Gartner clients can log in to access the full library.
Connect with CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.
©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.
