Published: 26 June 2023
CMOs struggling to solve execution problems often turn to quick, role-based hiring or reorganization tactics. Instead, they should build the adaptive capabilities, capacity and structure necessary to successfully execute marketing strategy not only today but tomorrow.
Included in Full Research
CMOs, met with unprecedented talent challenges, are reevaluating their org structures to attempt to create order from chaos.
CMOs are jumping between the extremes of full-scale reorganization or isolated, role-based hiring tactics to alleviate short-term pressures.
CMOs who focus solely on capabilities or capacity driven by immediate needs miss a chance to build more adaptive organizations for the long term.
To build an adaptable marketing organization that effectively executes against strategy, CMOs must:
Identify gaps in needed capabilities to deliver on strategic priorities.
Source capabilities and roles based on how they create value.
Align capabilities to the organizational structure.
Evaluate the impact of subsequent
Clients can log in to view the entire